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REVEALED: The Most Popular 2020 Skincare Brands

With so many people turning to DIY beauty treatments and investing in extra self-care during lockdown, we wanted to see which skincare brands people were interested in not just throughout lockdown, but in 2020 compared to 2019. We have researched and collected data that shows the increase in searches for the below skincare brands. We have compiled the top skincare brands with the most Google searches, as well as a breakdown of the top 10. 

Top 10 Skincare Brands of 2020

Key Findings

  • It is mainly high end brands that are seeing a bigger increase in searches, suggesting that people are investing a lot more time and money into their skincare routines.
  • Despite high end brands being more popular, The Ordinary has the second biggest increase in search volume making it the second most popular and the most affordable on the list.
  • Newer brands such as Glossier, Drunk Elephant and Paula's Choice have made the top 10 due to their high number of searches.

Most Searched For Skincare Brands of 2020


We used Google Search data to find the difference in search volume year on year for each skincare brand. We then compiled a list of the brands with the biggest search increases, reflecting how popular they are in 2020 specifically. 

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